This March is basically a whole month dedicated to celebrating women. We've got Women's History Month happening, International Women's Day on the 8th, and UK Mother's Day creeping up on the 15th. With all of that overlapping, it felt like the right time to talk about some of the names you see on our products.
The fashion industry has spent decades deciding who is "allowed" to look good and who isn't. So, when we make clothes that actually fit and feel amazing, we like to name them after women who refused to be told to sit down and be quiet.
Here are a few of the absolute legends behind our pieces.
Bessie
It’s the 1920s, and every aviation school in the US was shutting the door in Bessie Coleman’s face just because she was a Black and Native American woman. Did she give up? Absolutely not. She learned French, moved to France, got her pilot's license, and came right back as a high-flying stunt pilot. Oh, and she flat-out refused to perform if the crowds were segregated.
We named our Bessie Aviator jacket after her because it perfectly captures that "I'm going to do it anyway" energy. It’s exactly the confident, cosy layer you need when you're throwing a jacket on to face the day.
Cecelia
Ever had someone steal your thunder at work? Cecelia Payne knows the feeling. Back in 1925, she figured out that stars are made mostly of hydrogen and helium. A senior male astronomer told her she was wrong, talked her into retracting her own findings, and then published the exact same conclusion a few years later and got the credit for decades.
We named our Cecelia fishnets after her because the fishnets look a little like a map of constellations. It’s a cheeky little nod to a brilliant mind who literally decoded the night sky.
Lili
When it comes to our Pride collection, we want to honour the people who paved the way. Lili Elbe was a Danish painter and one of the first known people to undergo gender-affirming surgery in the 1930s. Imagine doing that with no community roadmap and zero public understanding. Just pure, unfiltered courage.
Our Lili tights are bright, unapologetic, and made to fit everybody comfortably. Because people like Lili made today's queer joy possible, and we want you to feel that celebration every time you put them on.
Betty
For anyone who leans into our Vintage styles, Bettie Page is the ultimate icon. She owned the 1950s pin-up world completely on her own terms, which was basically a radical act back then. We designed the Betty suspender belt with her legendary energy in mind, but we ditched the annoying parts of vintage lingerie. No fiddly clasps, no rolling down your waist, and definitely no straps digging in after twenty minutes. It actually works in every size and holds everything securely in place.
And the rest...
That’s really just scratching the surface. If you're a long-time Snaggler you'll have seen nods to Marie Curie, Amelia Earhart, Debbie Harry, along with modern trailblazers like Laverne Cox, Janelle Monáe, and Ruby Corado. If you haven't already fallen down a rabbit hole on any of these women's stories, this is your sign!
Who are you celebrating this Women's History Month? Tell us in the comments. We take our naming inspiration very seriously.